It’s Australian for Sourcing, mate

Helloooo everyone, I’m back!  Now most you are are saying to yourself, “when were you gone?”  But I can tell you that I have been on a tour with Derek Zeller (@derdiver), Matt Charney (@mattcharney), and the rest of the ATC Events gang (@atcevent) speaking at the Sourcing Social Talent conferences.  #SST2014

Australian

It was a whirl-wind adventure visiting Sydney, Melbourne, and Auckland within the space of 10 days while speaking at a conference in each city.  I wanted to share my observations with everyone about the state of sourcing over there, the industries they focus on, the types of reqs they get, and the solutions that we came up with.

The Conferences

The reason for my semi-cheesy picture on this post is for a very good reason.  The 2 speakers that I was with had some very good content woven into their presentations.  Matt Charney presented the reasons why recruiting is so far behind marketing in terms of messaging and content.  And this included the USA!  The message was simply (and brilliantly): recruiting = marketing = sourcing = recruiting.  Anyone who argues against that fact doesn’t understand their job very well.

Derek Zeller talked about candidate interaction and the power of candidate bonds.  You may not end up placing that candidate, but do the extra work to make them feel like a person (rather than a metric) and it will pay off for you.  Also, Derek asked the audience who the best sourcer was and then put up a picture of Professor Xavier.  Hence, my funny picture reference to Australia (please don’t get mad at me, NZ for lumping you guys in with AUS, but I didn’t have time to write 2 separate posts!) Continue reading