Part II of Our @ATCevent #SST2014 Series
Last week we talked about the power of TMTOWTDI (pronouced TIM-TOADY) in sourcing. The idea is that there is more than one way to source for a req. Now today we will talk about the next steps in the process: Candidate Engagement and Attraction. When reaching out to candidates via email and the phone, what is the correct way to approach them? What is the best way to message them?
The real question you should be asking is: What do you have that they want? This is a very simple question with a host of complex answers that are changing all the time. There is only one way that you will get the answers you need. By PICKING UP THE PHONE AND TALKING TO THE CANDIDATE!
Now I know that I sound angry by typing in all caps, but I’m really trying to drive home this point: Too many sourcers and recruiters are afraid to pick up the phone and instead only do what is called “email recruiting”. The problem with that method is that it’s difficult to get an honest (or close to honest) read of the candidate. We live in a world where people can hide. They hide behind emails, they hide behind social profiles, they hide behind comments on websites. This technological separation between people allows them a certain level of protection and feeling of bravery. The downside is that the candidate’s answers are not spontaneous, they are edited many times over, and sometimes they are not even their own answers! Continue reading