A step-by-step guide by Mark Tortorici. Every few years or so, it happens. Someone declares a “War for Talent”, battle lines are drawn, and then candidate poaching begins. Now while some of this is a little sensationalist, it is also very true. Any company, who wants to not only attract the best & brightest, but also the best personality & culture fit, must set themselves apart. Since there are a bazillion different companies all vying for the same types of candidates, the landscape can get cluttered.
So let’s talk about who, what, where, why and how:
Who: If you are a marketer, engineering manager, sales executive, recruiter, ceo, or owner, you need to examine your brand, products, services, culture, and future direction. If they are not as good as the company down the street, then something needs to change.
What: Sure, your company may be the greatest thing since sliced bread, but that doesn’t mean you can rest on those laurels:
- Your company could be the latest exciting entry within the industry, but what makes it different from the competitors who have been doing the same thing successfully?
- Your company thinks they can revolutionize the automotive industry with their robotics hardware. Are they different enough to get the attention of the candidates that you are trying to attract?
- Your company could be founded by 2 Stanford Ph.D.’s who are planning on changing the world with their idea. It sounds a little harsh for me to say, but so what? There are a TON of up and coming companies in EVERY industry that are trying to make their mark on the world. Continue reading