How to Win the War for Talent

this-means-war
A step-by-step guide by Mark Tortorici.  Every few years or so, it happens.  Someone declares a “War for Talent”, battle lines are drawn, and then candidate poaching begins.  Now while some of this is a little sensationalist, it is also very true.  Any company, who wants to not only attract the best & brightest, but also the best personality & culture fit, must set themselves apart.  Since there are a bazillion different companies all vying for the same types of candidates, the landscape can get cluttered.

So let’s talk about who, what, where, why and how:

Who: If you are a marketer, engineering manager, sales executive, recruiter, ceo, or owner, you need to examine your brand, products, services, culture, and future direction.  If they are not as good as the company down the street, then something needs to change.

What: Sure, your company may be the greatest thing since sliced bread, but that doesn’t mean you can rest on those laurels:

  • Your company could be the latest exciting entry within the industry, but what makes it different from the competitors who have been doing the same thing successfully?
  • Your company thinks they can revolutionize the automotive industry with their robotics hardware.  Are they different enough to get the attention of the candidates that you are trying to attract?
  • Your company could be founded by 2 Stanford Ph.D.’s who are planning on changing the world with their idea.  It sounds a little harsh for me to say, but so what?  There are a TON of up and coming companies in EVERY industry that are trying to make their mark on the world. Continue reading

Sourcing is like an Onion…you must peel it back

We live in a world of automation.  We want to speed things up.  Or at least that’s what we want when we’re doing mundane things that are wasting our time.  It comes down to 2 things: FRUSTRATE or AUTOMATE.  FRUSTRATE: sitting in traffic going 3 MPH and watching squirrels walk faster than you.  AUTOMATE: adding a 360-degree jet-propulsion system to your car and flying over everyone.  FRUSTRATE: using a sourcing method that is cool…but takes too many steps for it to be worthwhile.  AUTOMATE: cutting out the extra steps, getting to the specific information you want, and easily repeating the process.  digital onion

For instance, it’s no big secret that there are many different coding user groups and exchanges on the internet.  And if you source/recruit for the world of computer science, then you should already be aware of the potential use of these sites.  As sourcers, you should always remember the basics because they will help you.

Now take a site like Snipplr or Google Code, which everyone knows about.  They are sites for developers; with tools, code, discussions, and other technical resources.  Whenever you approach ANY site, the first things that should go through your mind are:

  1. What is this site’s purpose?
  2. Who uses it?
  3. What user information is available?
  4. Can I search for users while still focusing on specifics?
  5. Can I speed up my search process while still maintaining the integrity of my search?
  6. Can I search this site from another source? Continue reading